Published inribbonOur Four Year Celebration. That Almost Wasn’tAh, July — the month when America celebrates with an ungodly number of hot dogs and parades with overly enthusiastic baton twirlers. I’m…Jul 11, 20241Jul 11, 20241
Published inribbonWhy We RebrandedRebranding is expensive and time consuming, especially for a boot strapped startup that’s just hitting product-market fit. Here’s why we…Feb 29, 20242Feb 29, 20242
Published inribbonYear 3 : Three Things We Would do Differently…“What’s one thing we would change if we had to do it over?”…Jul 20, 2023Jul 20, 2023
Published inribbonLaunching at Trade Shows: Are You Doing it Differently?Trade shows are messy, inefficient and expensive, but they work. Without them the industry would be dead by now as prophesied by the…May 19, 2023May 19, 2023
Published inribbonHow Smart Software is Like a Great EmployeeThey both have a growth mindsetMay 7, 2023May 7, 2023
Published inribbonWhat Exhibitors Want From Trade ShowsWhen in-person trade shows paused during the pandemic, exhibitors were still getting leads through online channels. But online had…Jun 2, 2022Jun 2, 2022
Published inribbonHow Regional Tradeshows Are Making A Post COVID comebackDuring the fall of 2021, NY NOW one of the world’s largest home gift shows, made its way back to a real convention hall.Feb 17, 2022Feb 17, 2022
Published inribbon5 Reasons Why Hybrid is the Future of Art FairsLess than a decade ago, the art world was insular, exclusive to a few high end clientele, and suspicious of digital. However, in a strange…Jan 21, 2022Jan 21, 2022
Published inribbonHow Hybrid Tradeshows Work — in 60 SecondsImagine if you organized a trade show. Attendance was tanking. Exhibitors were questioning ROI. Revenues were down. What if you could add…Nov 26, 2021Nov 26, 2021
Published inribbonWhy Most Virtual 3D Events FailEver since the pandemic put the kibosh on real-world events, tech platforms have tried to bring back 3D experiences that try to mimic the…Oct 30, 20212Oct 30, 20212
